I was doing my rounds of the web today when I came across an article on why make money online blogs are failing left, right and centre. After reading the article, not only did I find it to be a pretty spot-on analysis, but it also grabbed my attention with the writing style.
I’ve read it many times and no matter how often I see it, I still don’t do it. One of the best things that you can do to engage an audience is to take a hard stance on an issue. There’s always value in balanced opinions and all, but people aren’t compelled to comment or read further by fair and balanced content. People react quite actively to polarized viewpoints. Why do you think politicians are always so polarizing?
By pushing hard from one side, you’ll rally those that share your perspective and push those who don’t to retaliate. Maddox is probably one of the premier users/abusers of this strategy. Hi grossly offensive website is one of the funniest reads on the Internet if you are the kind of person that enjoys offensive humour. My favourite pieces of all time from him are his bit on children’s drawings which nearly had me in tears of laughter many years ago until I read his follow-up. After that, I read that one, I nearly lost it completely.
Authors that push controversial standpoints or push regular ideas in a controversial manner will always catch the eye of their readership. Give it a try sometime and see how it works on your audience.