RealRank is PayPerPost’s response to the recent nerfings of Google Page Rank within the PPP community. My impressions so far are mixed. The ranking system works well for me since they give out ranks rather than actual traffic numbers. I’m quite please with that part of it. The rankings essentially work the same as Alexa ranks. I started out in the 800-1000 range which I thought was decent given the number of blogs in PPP. Now that I’ve got my Google traffic back, I’m up in the low 200s, meaning that there are only a couple of hundred blogs in PPP that get more traffic than I do.
It’s ultimately an arbitrary measure though. So far, I don’t see the advertisers making any use of it. PPP is trying to encourage them to, but it seems that they aren’t rushing to use the new metric. Without the advertiser support, this will become just another number. On the bright side, it is a quality metric so I see it as only a matter of time before advertisers replace the Alexa rank with the new RealRank. Unfortunately, many advertisers continue to be motivated by the almighty green pixels of the Google Page rank. Weening them off of that is going to be a lot harder.
I.P. // Nov 29, 2007 at 6:04 am
I’m sure you would agree with me that PayPerPost is very famous and trusted withing the bloggers community.
I believe the recent PageRank update left many bloggers in the ditch. RealRank would be a nice addition to PayPerPost. I look forward to it.
Marc // Nov 29, 2007 at 11:19 am
It still remains to be seen as to whether or not advertisers will bite. Many have been, but they still want big PR numbers. Unless they drop the need for PR, there’s no future in this business for me.
Craig // Nov 30, 2007 at 9:44 pm
Indeed, PageRank is also becoming a Trust factor for users, but a lot of people don’t realise that PR5 should be in that regard considered as good rating. But advertisers should not forget that PR doesn’t have anything to do with traffic, unless they are just after their own ranks.
Lisa // Dec 1, 2007 at 12:51 am
This site has a pretty darn good PR… what was it before Google nerfed PRs?
fireblade // Dec 1, 2007 at 6:48 am
The stupid thing about it is that PR or page rank is the wrong unit of measure. I look at a lot of factors besides toolbar PR
Marc // Dec 1, 2007 at 5:23 pm
Craig: That’s what advertisers are often after, boosts to their own organic rankings. That’s why they still value PR.
Lisa: It was at 5.
Fireblade: It all depends what you’re measuring. It’s the right unit of measure if someone’s looking to boost their PR to help them rank better. There are certainly more constructive was to help you target specific terms, but good PR backlinks continue to be a solid overall strategy.
Tony Warne // Dec 4, 2007 at 1:24 am
I feel that PR is a bit of a joke, in that, you spend the time listing or buying into directories and you become “a trusted site”.
There are many sites out there that are awesome, informative, but fail due to lack of marketing skills.
Its a real shame. Combine their skills with Your skills in marketing and it would achieve enormous results.
Marc // Dec 4, 2007 at 10:57 am
That’s not uncommon in other aspects of life. There are lots of people who make great employees but are terrible interviewers. That’s pretty much the same thing as having great content with no ability to market it.
James Lee // Dec 5, 2007 at 10:00 am
Real Rank might become a viable tool for customers of PPP, but we’ll have to wait and see if it becomes any sort of mainstream judging tool. I like the look of it and the concept so far though.
Marc // Dec 5, 2007 at 2:30 pm
James: We don’t even need mainstream adoption. We just need adoption from the PPP advertising pool.
Kristin // Dec 28, 2007 at 3:25 am
I didn’t really understand what it was all about. Do you ahve any idea what the numbers atre now?
Marc // Jan 3, 2008 at 5:17 pm
Kristin, which numbers are you talking about? Real Rank or Page Rank? Real Rank is a ranking as to how you compare to other’s so a RR of 200 is like being in 200th place. PR goes on a scale of 0-10 with 10 being the highest. It’s a measure of the value of the Page Rank of those who link to you.