A few days ago I had mentioned that I was going to need to change my strategy and whether or not that was going to include PayPerPost was entirely dependent to Ted Murphy’s response to Google’s assault on sponsored bloggers. Well, as expected, Ted has replied and so far I’m impressed with the response.
They are going to release what they call RealRank which is going to incorporate real traffic data and provide a sensible ranking system for both bloggers and advertisers. Both groups are going to win on this one since advertisers increasingly loosen their purse-strings when they know they’re reaching the audience they’re targeting. I think that this is a pretty good move for all those involved except for one thing. Devaluing PageRank from the advertiser’s perspective is going to cut down on some of the advertisers we’re going to get. Good or bad I don’t know. Losing certain advertisers wouldn’t be the worst thing in the world, but we do stand to lose some very valuable advertisers.
At the end of the day, this shows that Murphy has a plan and the plan makes sense to me. For that reason I’m going to continue holding my ground with PayPerPost. While I do understand Google’s point of view on all of this, I simply don’t agree with the way they’ve been going about this. I’ll have more on that later though 
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3 responses so far ↓
1 Ian // Nov 17, 2007 at 12:11 pm
I can’t imagine this working particularly well. Google has time, money and experience they can throw at dealing with advertising and pagerank-related fraud. How good will they be at detecting bogus traffic, or just people gaming the system? … especially given that they plan to publish the ‘formulas.’
It’s a cute response, but only a matter of time until they get burned.
2 Cricket Games // Nov 18, 2007 at 11:39 pm
Well google has the ability to bully everyone around. And for PayPerPost, well there ethics aren’t of the highest quality either.
Unlike any other industry. Webmasters are totally volatile to the actions of big firms.
Rami
3 Marc // Nov 19, 2007 at 4:21 pm
They’ve already been dealing with fraud issues so this won’t be that new to them. They also have a view from the other side with the advertisers. If advertisers submit complaints about bloggers sending over traffic that converts at only a fraction of the percentage that others send, you’ve got a flag to start investigating fraud.
Fraud will happen no matter what they do. Fraud prevention has to be at the core of their business model.