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Media is changing. It’s been changing for a while now, but today, the technology for a massive shift has reached near maturity. Things like Internet streaming videos, onb demand movies and PVRs are changing the way people watch “television”. I put television in quotes because the shift encompasses television, but also adds new media sources like YouTube. While these changes have been wonderful for viewers, there’s been one group left struggling to find a way to manage the changes. Advertisers.

The big draw for many viewers is not only the viewer driven nature of these technologies allowing you to watch what you want when you want, but also the fact that you can essentially bypass traditional commercials if you prefer. Advertisers have adjusted somewhat by using product placement, but the Internet is all about interaction and such a passive advertising method feels somewhat dated. Enter VideoClix.

VideoClix is bringing about the next step in advertising evolution in online videos. If you look at one of their sample videos in their showcase, you’ll notice that some of the page gets updated with information relevant to the action on the screen. Over and above that, there’s another content panel that gets filled once you click on something on the screen such as a character. Clicking on a character such as one of the monsters in the Monsters Inc. trailer brings up information on that character as well as a link to related products. In this case, clicking on Mike Wazowski will give you a brief intro to the character and a link to the Disney Store where you can buy all kind of Mike Wazowski gear.

VideoClix is at the forefront of a brand new advertising technology and already boasts clients such as Apple, SonyBMG, Dreamworks Interactive, Disney, Diggnation, IMG, Levi’s and Lucas Films. These are heavy hitters in the advertising industry and prove that VideoClix is working for advertisers today. This isn’t a far off promise of results. It’s here right now. If you’re trying to capitalize on your video campaigns, check out VideoClix. They’re out there bringing success to others and can do the same for you.