Comments on: PayPerPost Direct Stirring Up Conversation

By: Marc

Marc — Sun, 27 May 2007 12:22:33 +0000

Thanks for stopping by Dan. I’m eager to see what kind of marketing efforts PPP puts behind this. Ultimately that will be one of the major factors in this program’s success.

From where I stand, this is likely to have a similar result as the segmentation roll out. Fewer ops, but the ones you get will pay better. While that sounds great on the surface, the segmentation roll out has left my wallet a little lighter. I have concerns that this roll out may have the same effect.

By: VC Dan

VC Dan — Sun, 27 May 2007 03:21:14 +0000

Nice post. Whether you embrace PPP Direct because of “what have I got to lose” or because you see value in a widget that handles the whole negotiation and payment of direct advertising deals, I’m just glad to see your adoption.

PPP’s existing marketplace remains the core opportunity for regular opps, but direct opps will come with time/marketing…

By: Marc

Marc — Sat, 26 May 2007 22:57:45 +0000

Well that’s a bit more of a Web 1.5 approach. Web 2.0 would be getting people glued and addicted to your site all the while contributing volumes and volumes of content.

By: Steve S

Steve S — Sat, 26 May 2007 09:53:09 +0000

I tend to agree, Web 2.0 is purely an exposure game. You are only going to convert a tiny percentage of people so you want to get yourself out there as much as you possible can.