Regardless of whether or not you think the new PayPerPost Direct system is good or not, one thing’s for sure, people are talking about it.
John Chow has chimed in with his opinion. Kumiko wrote a fine post on the topic but the real dirt is in the comments. Andy Beard posted a thorough analysis of his own with a different outcome than the two previous ones. I myself wrote a sponsored piece on it, putting my own thoughts and spin on the topic.
So who’s right? Is it good or bad? The fact is we don’t know yet. From where I stand it’s a “what have I got to lose” scenario though I’m not expecting anything particularly stellar from it in terms of real revenue. I think the reality is that it’s going to be fairly stagnant for a little while until advertisers get a feel for it and decide how they will approach this beast.
In either case, PPP comes out a winner because they’re being talked about. On the web that matters a lot no matter what they’re saying. When they start ignoring you, then you’ve got a problem.
Steve S // May 26, 2007 at 5:53 am
I tend to agree, Web 2.0 is purely an exposure game. You are only going to convert a tiny percentage of people so you want to get yourself out there as much as you possible can.
Marc // May 26, 2007 at 6:57 pm
Well that’s a bit more of a Web 1.5 approach. Web 2.0 would be getting people glued and addicted to your site all the while contributing volumes and volumes of content.
VC Dan // May 26, 2007 at 11:21 pm
Nice post. Whether you embrace PPP Direct because of “what have I got to lose” or because you see value in a widget that handles the whole negotiation and payment of direct advertising deals, I’m just glad to see your adoption.
PPP’s existing marketplace remains the core opportunity for regular opps, but direct opps will come with time/marketing…
Marc // May 27, 2007 at 8:22 am
Thanks for stopping by Dan. I’m eager to see what kind of marketing efforts PPP puts behind this. Ultimately that will be one of the major factors in this program’s success.
From where I stand, this is likely to have a similar result as the segmentation roll out. Fewer ops, but the ones you get will pay better. While that sounds great on the surface, the segmentation roll out has left my wallet a little lighter. I have concerns that this roll out may have the same effect.