The shuffling in the index is to be expected as they try and figure this out. The fact that some people will be clipped off and some will survive is expected as well.

From a publisher’s perspective things are definitely getting much leaner and I just noticed a PPP Love post asking people to talk about how much they love PPP. I think they’re still a long, long ways off of any devastating drop, but they certainly seem to be experiencing a dip. All that’s left are posts about mortgages, credit cards, gambling, etc… I’ve done a bunch of those in the past. I’m just not interested in those so much anymore.

I have thrown a few more bucks at PPP but am doing so on a much smaller scale and am keeping a watchful eye. Im sure many advertisers are not as concerned as I and this will not be something that will kill PPP. Even if Google pulls the rug out there will still be a need for PPP to get the word out on certain products regardless of any help in the search engines.

I sure hope PPP isn’t going anywhere, because as mentioned they do generate a lot of revenue for me. But there is a slight whisper in the wind that something is coming… It’s just hard to tell who’s going to come out on top.

PPP isn’t going anywhere

I’d say we’re still a ways away from needing to panic. From where I sit it’s primarily an advertiser issue at the moment. That does affect us significantly, though not directly. There will be lots of noise made before it has any serious impact on the majority of PPP bloggers. Whatever it is they’re going to do it will hit the made-for-PPP blogs first and will likely rattle a lot of cages. Right now we’re just hearing whispers of issues with only one documented case. There’s still a long road ahead.