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It seems that spring is the time for the new season of infomercials. I have to say that I can’t wait to see what they come up with next
My favourite one as of late is the one for the My Lil Reminder. The smile and nod of the older lady as she listens to a recorded message is a classic. Now this may sound a little ridiculous. I mean who really likes those things anyways? Well there’s a lot to learn from infomercials.
The volume of sales generated by infomercials are tremendous. That’s why there are so many of them on television. They are absolutely filled to the brim with years of applied marketing knowledge. You can learn a stunning amount about what really speaks to people by watching one good Sunday morning’s worth of infomercials. All you have to do it pay attention.
Which one should you watch out for in the upcoming season? Well I’d put some good money on the OpenX plastic package opener. If you check out the product photo, that’s a sure fire sign of a very entertaining infomercial.
infomercials
