Sponsored
Seo tactics are necessarily flexible. They shift and change to try to meet the zigs and zags of the search engines. One of the more recent developments in this area is the sponsored post movement. As you surely know by now, I’m fairly heavily involved in this movement and have explained all of the benefits that there are to me as a publisher. What’s sometimes less obvious though is the benefit to the advertisers. While the benefits of being covered on a high traffic blog is obvious, why would anyone want to be featured on a low traffic blog?
One of the major reasons is bang for your buck. You’re going to get a broader spectrum of publicity with less of a chance of getting your links nerfed in one fell swoop. Also a low traffic blog can very easily have a moderate Page Rank to help boost your own Page Rank for not a whole lot of coin. Good PR does not mean high traffic and high traffic does not mean good PR. While PR is not the be all end all of SEO, it’s yet another variable and the more variables you shift in your favour, the better your overall SEO stance will become.
Finally getting a high traffic blog to plug things like a houston personal injury lawyer or a website about beer kegs is a challenge. Since they have lots of advertising venues and options they can be choosy. Smaller bloggers have far lower standards in general and are willing to advertise more controversial items because they have less to lose than the high traffic blogger. That’s not to say that high traffic bloggers won’t do bizarre advertising, but statistically you’re far more likely to get more buy-in from smaller bloggers at a lower price point.
Will this SEO strategy work forever? It’s hard to tell, because it’s far more likely to become less effective than ineffective altogether. That means it still will work, but you’ll have to be better at it later on. But for the moment, it continues to work, providing the SEO benefits that people are after and a nice trickle of genuine traffic as icing on the cake.
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2 responses so far ↓
1 Heather in Beautiful British Columbia // Mar 1, 2007 at 3:45 am
Hey, that was one very well written ad - no wonder the advertiser said you went above and beyond! Nice to see a professional in action
2 Marc // Mar 1, 2007 at 9:55 am
Thanks for the compliment, I try my best. Got a little rambly towards the end but I had fun with the overall post
Where did the advertiser say I went above and beyond? I’d like to know so that I can point to it the next time PPP decides to berate me as being bad for the company.