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Segmentation has been out in strength now for about a week or so. I now feel like I’ve had enough experience with it to cover some of the merits of the program. I’ve already comment at great length about the troubles PPP has had implementing this new system but now that they’ve ironed out about 75% of the problems things are settling down.
The big winners from segmentation so far are people with high Page Rank and/or good (which is low) Alexa Rank who have their own domain. The point to segmentation was that advertisers could choose what characteristics a blogger should need to have to accept an op. They could use Google PR, Alexa Rank, PPP’s internal quality ranking and restrictions on domain types (example: no blogspot or blogger).
While I was skeptical of this at first, they’ve added in a feature that protects against the potential carving out of the market I was worried about. The more restrictions you place, the more you have to pay. That’s important. That means that if you still want to low ball, you have to open it up to the field. But if you know what you’re doing as a marketer and are willing to fork out the cash, you can restrict the ops to nothing but high end blogs. The end result is that we’re seeing a nice mix of all types of ops. Smaller bloggers are still able to make money blogging as they grow. In my mind, that was key to PPP’s continued success. They built their house on a foundation of small bloggers who couldn’t monetize any other way. Shutting them out would have been a huge mistake and I’m glad to see that they seem to be aware of that.
For me, the good news is that I have access to more top dollar posts because the competition got a little less stiff due to my blog’s traffic volume. I’m still not at a point where I can reap the rewards of best offers like their $1000 op that requires a PR 8 and Alexa of less than 10 000. There aren’t a ton of blogs out there that would meet those criteria, but it’s an easy $1000 for anyone who does.
Even through the changes they’re still sticking to their basics that have helped them succeed. You still have to disclose all sponsored posts and advertisers only pay 35% service fee. While other programs do charge much more (100% service fee in some cases), competing programs are working hard to stick it to them with discount offers. The competition is on and it looks like PPP has a stronger hand than I thought.
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