Pre-writing is an absolutely vital practice if you’re going to get into the sponsored post game as deep as I am. As my other sources of revenue start to develop I hope that I’ll be able to move away from the sponsored posts, decreasing their frequency, but in the meantime pre-writing is a key part of my strategy.
With PayPerPost many ops are released to the community at once. This means that if you see two good ops that work for you, you need to grab them as soon as you can. But you can’t have two sponsored posts in a row as per their terms of service. One strategy that I’ve developed to help me with this predicament is to write a post (like this one) in the evening and save it for the next day. The key to successful pre-writing is to write in an evergreen manner so that the post won’t seem stale once used the next day. While it’s very easy to do that, you still have to pay attention to what you’re doing.
You want to avoid referring to time as that may result in a confusing post if I say “tonight” with reference to the present it will seem confusing if I post it in the morning which would naturally induce an expectation of a future tense. Most importantly though is to use up your posts as you make them.
Avoid keeping a post in your back pocket for any length of time. The reason is that a blog is very temporal in nature and if you’re writing style will adapt to that if you write for a blog on a regular basis. You may not notice it but there are gradual fluctuations and changes in your writing as time passes. If you use a pre-written post within a few days there should be no issue, but if you were to keep one for a couple of weeks, your readers might find the style of the post out of place alongside your current writing.
blogging, writing
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