PayPerPost’s recent changes are proving to be very interesting indeed in terms of the broader marketplace. After a bit of time watching the effects of segmentation it looks like the advertisers don’t quite understand the marketplace just yet. I’m seeing some pretty weak offers for fairly stringent ops. This often leads to ops rotting and advertisers feeling that the program didn’t work out for them. On the flipside, 90% of the ops are unavailable to me due to one constraint or another. I don’t think I’m the only one in this boat so we’ll have to see how the publishers react to all of this on a broader scale.
Reviewme had announced some time ago that they would blow PayPerPost out of the water. Well that hasn’t exactly worked out for them. Seemingly in response to PPPs numerous problems over the last week, they just released a new aggressive campaign, cutting their price to advertisers by 50% while maintaining the regular payout to publishers. This to me seem like a direct shot across PPPs bow while they’re in troubled waters.
I will be watching with great interest to see if there is any shift of advertisers because at the end of the day, that’s what matters most. Publishers will follow wherever the best payout is. With a lot of advertisers onboard, PPP is currently king but we might see a shift if Reviewme continues to play their cards right and PPP continues to play their cards wrong.
monetization, PayPerPost, ReviewMe.com
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