Along the same lines as my Seven Thing You Can’t Say On The Web article, Guy Kawasaki has written a great bit on The Top Ten Stupid Ways to Hinder Market Adoption.
If you plan on developing anything on the web that’s going to require users to get interested and involved, this article is a must read. Pretty much all of my top Web 2.0 beefs are listed and explained. If you’re not building a system, read it anyways. Guy is a great writer. His blog’s popular for a reason 
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