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Serr.biz claims to be an “ethical” SEO. I always have some trouble with that term. To me it’s like “good”. Ethical is pretty non-descript in and of itself unless you can clearly lay out what those ethics are. Thankfully though, they provide their code of ethics. Give it a good read to get a feel for what they believe in.
They also claim to have been around since 1999, but if that’s the case, I find the .biz domain a little strange. But since they only became a LLC in 2004, they probably went through a re-branding exercise.
All in all, I like the code of ethics. It’s clear and readily available even before you meet with them. I also love the little video-ish thing they have. It’s wierd because I normally don’t like those kinds of things at all, but it’s lightweight and subdued. I can’t help but enjoy it.
ethics, SEO

2 responses so far ↓
1 Ser.biz // Jan 17, 2007 at 11:06 pm
Regarding our start date, the website evolved from Search-Engine-Ranking-Rules.com into Serr.biz and became an LLC in 2004.
Prior to Search-Engine-Ranking-Rules.com, I freelanced as well as worked for multiple companies.
I began working in the SEO / SEM market in 1999.
2 Marc // Jan 17, 2007 at 11:16 pm
Thanks for the added info